Information on the use of personal data (GDPR)

Pursuant to article 13 of the EU regulation n. 2016/679, also known as the General Data Protection Regulation (hence forth referred to as “GDPR”), MadMax Nautical Franchising Srl, informs you that its personal data (hence forth referred to as “Data”), will be used in accordance with the rules as set out by the GDPR and each applicable regulation with regard to personal data use in accordance with the information that follows.

1.Owner of Data use. Responsible for protection of the Data.

The Owner of the use of data is MadMax Nautical Franchising Srl, with legal premises in Via Aurelio Lampredi, 81 – 57121 Livorno – Italy (hence forth referred to as “Owner”). The Owner responsible for the protection of Data can be contacted at the following e-mail address; for information regarding the use of Data.

2. Data categories

Data used by the Owner includes: (i) personal data (name, surname, age, sex), professional training (qualifications, number used on professional register), permanent address or current address and contacts (telephone, e-mail address).

3.Purpose and legal basis of Data use. Legitimate interest.

The Data is used to analyze the traffic on the website, pursuant article 6, subsection 1, letters b)  and c) of the GDPR, as well as the legitimate interest of the Owner to article 6, subsection 1, letter f) of the GDPR in reference to:

  1. The promotion of its business of catamaran rental with skipper (weekly holidays), of Nautical Franchising (purchase of vessels and inclusion in the MadMax group) and of the school for skippers;
  2. the dispatch of commercial and promotional information relative to the Owners business activities, as well as surveys and research toward individuals who have previously shown interest in the Owners business.

In any event, the use of its Data carried out on the basis that the Owners legitimate interest occurs, not only pursuant article 6, subsection 1, letter f) of the GDPR but also in conformity with n. 47 and Opinion n.6/2014 Article 29 Data Protection Working Party, paragraph. III.3.1

4. Method of Data use.

Your Data is collected and recorded in a lawful manner for the reasons indicated above, and handled using electronic and automated systems, including their being added to our data bank, in conformity with the rules outlined by the GDPR regarding Data security, and in any case in such a way to guarantee the security and privacy of the Data.

5. Recipient or Recipient categories.

The Data can be made available, shown to or shared with the following recipients, who will be nominated by the Owner, case by case, based on their responsibilities, the list being available at the Owners head office, or that of his appointed staff:

  • Commercial Representatives, employees or collaborators as nominated by the Owner
  • private of public officials, natural or juridical persons, whom the Owner uses for the performance of the instrumental activities to achieve the aforementioned purpose or to which the Owner is required to communicate the Data pursuant to legal or contractual obligations.

In any event the Data will not be shared.

6. Redention period

The Data will be kept for a period of time not exceeding 10 (ten) years for information purposes and, in any case, for the time strictly necessary for the pursuit of the legitimate interest of the Owner

7. Access rights, cancellation, limitation and portability

The Data Controller informs you that the rights referred to in Articles from 15 to 20 of the GDPR. By way of example, by sending a specific request to the email address, you can:

  1. obtain confirmation that personal data processing is being processed;

  2. if a treatment is in progress, obtain access to the data and information relating to the treatment, as well as request a copy of the data;

  3. obtain the correction of inaccurate data and the integration of incomplete personal data;

  4. obtain, if one of the conditions provided for by art. 17 of the GDPR, the cancellation of data concerning you;

  5. obtain, in the cases provided for by art. 18 of the GDPR, the limitation of the processing of data concerning you;

  6. receive the Data concerning you in a structured format, commonly used and readable by an automatic device and request their transmission to another holder, if technically feasible.

8.  Right to object.

Pursuant to art. 21 of the GDPR, you will also enjoy the right to object at any time to the processing of your data carried out for the pursuit of the legitimate interest of the owner by writing to the email address In the event of opposition, the Data will no longer be processed, provided that there are no legitimate reasons to proceed with the processing that prevail over the interests, rights and freedoms of the interested parties, or for the assessment, exercise or defense of a right in court.

9. Right to lodge a complaint with the Guarantor.

The Data Controller also informs you that he can lodge a complaint with the Guarantor for the Protection of Personal Data in the event that he believes that the rights he holds pursuant to the GDPR or any other applicable legislation have been violated, in the manner indicated on the website. of the Guarantor for the Protection of Personal Data accessible at the address:


Extended information on the use of cookies


USE OF COOKIES or the “Site” uses cookies to make its services simple and efficient for users who view the pages of

Users who view the Site will see minimal amounts of information inserted into the devices in use, which are computers and mobile devices, in small text files called “cookies” saved in the directories used by the User’s web browser.

By disabling cookies some of our services may not work and some pages may not be displayed correctly.

There are various types of cookies, some to make the use of the Site more effective, others to enable certain features.

By analyzing them in detail our cookies allow you to:

  • memorize the preferences entered;

  • avoid re-entering the same information several times during the visit such as username and password;

  • analyze the use of the services and content provided by to optimize the browsing experience and the services offered.



Proprietary cookies: these are cookies managed directly by the website. Generally they are the cookies necessary to collect statistical information on the user experience (duration of the visit, number of clicks, etc) and those relating to navigation personalizing (login form, customization of the graphics, etc.).

Third Party Cookies: they are saved on the user’s computer by third parties, such as social networks and advertising agencies.



Technical cookies

This type of cookie is strictly necessary for the correct functionality of some sections of the Site. They are of two categories:

  • persistent: once the browser is closed they are not destroyed but remain up to a preset expiration date

  • of sessions: they are destroyed every time the browser is closed

These cookies, always sent from our domain, are necessary to correctly view the site and in relation to the technical services offered, they will therefore always be used and sent, unless the user changes the settings in their browser (thus compromising the display of the site pages).

Analytical cookies

Cookies in this category are used to collect information on the use of the site. The Data Controller will use this information for anonymous statistical analysis in order to improve the use of the Site and to make the content more interesting and relevant to the wishes of the user. This type of cookie collects anonymous data on user activity and how it arrived on the site. Analytical cookies are sent from the site itself or from third-party domains.

Analysis cookies of third-party services

These cookies are used in order to collect information on the use of the Site by users anonymously such as: pages visited, time spent, origins of the traffic of origin, geographical origin, age, gender and interests for the purpose of marketing campaigns . These cookies are sent from third-party domains external to the site.

Cookies for the integration of third-party functionality

This type of cookie integrates features developed by third parties within the pages of the Site such as icons and preferences expressed in social networks for the purpose of sharing site content or for the use of third-party software services (such as software for generate maps and additional software that offer additional services). These cookies are sent from third-party domains and from partner sites that offer their functionality on the pages of the site

Profiling cookies

These are the cookies necessary to create user profiles in order to send advertising messages in line with the preferences expressed by the user within the pages of the Site.

We do not use profiling cookies on our site., according to current legislation, is not required to seek consent for technical cookies, as they are necessary to provide the requested services.

For all other types of cookies, consent can be expressed by the User in one or more of the following ways:

  • through specific configurations of the browser used or the related computer programs used to navigate the pages that make up the Site;

  • by changing the settings in the use of third-party services.

Both of these solutions could prevent the user from using or viewing parts of the Site

 Websites and third-party services

The Site may contain links to other Web sites that have their own privacy policy which may be different from the one adopted by MadMax and therefore not responsible for these sites.



Below is the list of technical and analytical cookies used by this site:




Form or Contact formThe user consents to the use of the data entered in the contact form in order to respond to requests for quotes, information, or any other reason (indicated in the title of the form).Nome, email and telephoneData not kept
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Tweet button and third party services of Twitter, Inc.The “Tweet” button and related services are necessary for interaction with the social network Twitter and are provided by Twitter, Inc.Cookies and usage data

USA – Privacy Policy More Information

Google AnaliticalThis site uses Google Analytical cookies to track anonymous statistics on the navigation of the service.Cookies and usage datadescrizione del servizio Rifiutare Analitics
Session cookies for online purchasesThis site uses session cookies to ensure that browsing is not interrupted and to verify user authentication.Cookies and usage dataRequest cancellation
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Most browsers allow you to refuse / accept cookies. Here are some practical information to disable cookies on the browser you are using.



  1. Run the Chrome browser
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  3. Select Settings
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  5. In the “Privacy” section click on the “Content settings” button
  6. In the “Cookies” section you can change the following cookie settings:
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  8. Change the local data only until the browser is closed
  9. Prevent sites from setting cookies
  10. Block third-party cookies and site data
  11. Manage exceptions for some websites
  12. Elimination of one or all cookies

For more information visit the dedicated page

Mozilla Firefox

  • Run the Mozilla Firefox browser
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  • Select Options
  • Select the Privacy panel
  • Click Show Advanced Settings
  • In the “Privacy” section click on the “Content settings” button
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From the “History” section you can:

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    Remove the individual cookies stored

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Internet Explorer

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  3. Click on the Privacy tab and in the Settings section change the slider according to the desired action for cookies:
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  • Allow all cookies

  • Selection of sites from which to obtain cookies: move the cursor to an intermediate position so as not to block or allow all cookies, then press on Sites, in the Website Address box enter a website and then press on Block or Allow

For more information visit the dedicated page

Safari 6

  1. Run the Safari browser
  2. Click on Safari, select Preferences and click on Privacy
  3. In the Block Cookies section, specify how Safari must accept cookies from websites.
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For more information visit the dedicated page

Safari iOS (mobile devices)

  1. Run the iOS Safari Browser
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  3. Tap on Block Cookies and choose from the various options: “Never”, “Third party and advertisers” or “Always”
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